Behind the Curtain: The Strategic Blueprint for the New Cloud-Six.com
We’re incredibly excited to pull back the curtain and announce that our new Cloud Six website is officially live!
This was more than just a visual refresh; it was a complete strategic relaunch from the ground up. We believe in practicing what we preach, so we wanted to give you a behind-the-scenes look at the exact blueprint we used—the same meticulous process we bring to every client project to build websites that don’t just look great, but are engineered to grow a business.
The “Why”: Our Core Strategy
Every effective website starts with a clear strategy. For our relaunch, we focused on three core pillars:
A Website Isn’t a Brochure; It’s a Growth Engine: This was the biggest shift in our philosophy. A website should work for you. That’s why we fully integrated the capabilities of our Digital Traffiq platform into our core message. We don’t just build sites; we build integrated systems that capture leads, automate follow-ups, and streamline business operations.
Doubling Down on Local: We are a local business at heart, serving our communities in Weatherford and Strawn (and everywhere in between). Our new site structure includes dedicated location pages to better serve clients in Parker and Palo Pinto counties and to ensure that when someone searches for a “website designer near me,” we show up.
From Generalist to Specialist: Our old site covered our services broadly. The new site features dedicated, in-depth pages for each of our core specialties: Custom Web Design, WordPress Design, WooCommerce Stores, and WordPress SEO. This allows us to demonstrate our expertise and provide real value to visitors looking for specific solutions.
The “How”: The Blueprint in Action
With the strategy defined, we moved to the “how”—the technical blueprint for building a site that performs.
Crafting the First Impression: Finally, we wrote unique, compelling SEO Title Tags and Meta Descriptions for every page. These are the first things a potential client sees in Google search results, and they are designed to communicate our value and earn their click.
It Starts with Keyword Research: We began by identifying the exact phrases our ideal clients are searching for. This included broad terms like “website design company,” local terms like “web design Weatherford TX,” and problem-aware terms like “crm for small business.”
Mapping Keywords to Pages: This is the heart of the blueprint. Every single page on our new site has a specific “job” to do. We strategically mapped our target keywords to each page, ensuring that the content is perfectly aligned with what users are searching for. For example, our WooCommerce page is built to answer questions about “ecommerce website design,” while our Contact page is optimized to capture searches for “website designer near me.”
What This Means For You
This isn’t just about our new site—it’s about the level of detail, strategy, and purpose we bring to every project. The same blueprint we used for our own relaunch is the foundation we use to help our clients succeed.
We invite you to explore the new Cloud Six and see the strategy in action.
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