WordPress - Cloud Six

Behind the Curtain: The Strategic Blueprint for the New Cloud-Six.com

We’re incredibly excited to pull back the curtain and announce that our new Cloud Six website is officially live!

This was more than just a visual refresh; it was a complete strategic relaunch from the ground up. We believe in practicing what we preach, so we wanted to give you a behind-the-scenes look at the exact blueprint we used—the same meticulous process we bring to every client project to build websites that don’t just look great, but are engineered to grow a business.

The “Why”: Our Core Strategy

Every effective website starts with a clear strategy. For our relaunch, we focused on three core pillars:

A Website Isn’t a Brochure; It’s a Growth Engine: This was the biggest shift in our philosophy. A website should work for you. That’s why we fully integrated the capabilities of our Digital Traffiq platform into our core message. We don’t just build sites; we build integrated systems that capture leads, automate follow-ups, and streamline business operations.

Doubling Down on Local: We are a local business at heart, serving our communities in Weatherford and Strawn (and everywhere in between). Our new site structure includes dedicated location pages to better serve clients in Parker and Palo Pinto counties and to ensure that when someone searches for a “website designer near me,” we show up.

From Generalist to Specialist: Our old site covered our services broadly. The new site features dedicated, in-depth pages for each of our core specialties: Custom Web Design, WordPress Design, WooCommerce Stores, and WordPress SEO. This allows us to demonstrate our expertise and provide real value to visitors looking for specific solutions.

The “How”: The Blueprint in Action

With the strategy defined, we moved to the “how”—the technical blueprint for building a site that performs.

Crafting the First Impression: Finally, we wrote unique, compelling SEO Title Tags and Meta Descriptions for every page. These are the first things a potential client sees in Google search results, and they are designed to communicate our value and earn their click.

It Starts with Keyword Research: We began by identifying the exact phrases our ideal clients are searching for. This included broad terms like “website design company,” local terms like “web design Weatherford TX,” and problem-aware terms like “crm for small business.”

Mapping Keywords to Pages: This is the heart of the blueprint. Every single page on our new site has a specific “job” to do. We strategically mapped our target keywords to each page, ensuring that the content is perfectly aligned with what users are searching for. For example, our WooCommerce page is built to answer questions about “ecommerce website design,” while our Contact page is optimized to capture searches for “website designer near me.”

What This Means For You

This isn’t just about our new site—it’s about the level of detail, strategy, and purpose we bring to every project. The same blueprint we used for our own relaunch is the foundation we use to help our clients succeed.

We invite you to explore the new Cloud Six and see the strategy in action.

Ready to build a strategic blueprint for your own business?

Schedule a call with us!

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Securing Your Online Presence

WordPress / By ekiel

As a web design agency specializing in WordPress solutions, we understand the importance of ensuring our clients’ online presence is secure. With the ever-evolving threat landscape, it’s crucial to stay ahead of potential vulnerabilities and protect your website from malicious attacks. At Cloud Six, we’re committed to providing a white-glove experience for our clients, backed by amazing WordPress security services.

Defense in Depth

WordPress Updates: The First Line of Defense

Regular updates are critical in keeping your WordPress site secure. We ensure that all code that your site depends on is up-to-date, eliminating potential vulnerabilities and preventing hackers from exploiting outdated code. We monitor the official WordPress repositories, applying patches and fixes as soon as they’re released.

Backups: A Safety Net for Your Online Presence

Data loss can be devastating for any business. That’s why we take backups seriously. We implement a robust backup strategy, ensuring that your site is protected in case of unexpected events or malware infections. Our backup process includes:

Daily automatic backups of your site and database
Backups are encrypted in offsite storage to prevent data loss in the event of a disaster
90 day retention policy for easy recovery

File Change Detection: Monitoring Your Site’s Integrity

We use file change detection tools to monitor any modifications made to your website’s files. This ensures that if an unauthorized user attempts to modify or delete files, our team is notified so we can remediate any issues quickly.

Lockouts: Securing Access to Your Website

To prevent unauthorized access, we implement lockout policies for users who attempt multiple incorrect login attempts. This feature helps prevent brute-force attacks and keeps your site secure.

Blocking Malicious IPs: Stopping Threats at the Doorstep

We continuously monitor IP addresses that have been flagged as malicious or have shown suspicious behavior. By blocking these IPs, we prevent potential threats from reaching your website in the first place. We utilize a global shared list so if one client site is attacked, all other clients are also protected by blocking that traffic before it happens.

Verifying Passwords with Have I Been Pwned (HIBP): Enhancing Account Security

To further enhance account security, we integrate HIBP, a powerful tool that verifies passwords against its massive database of compromised credentials. This ensures that weak or previously used passwords are not accepted, reducing the risk of successful password guessing attacks.

Two-Factor Authentication (2FA) with Time-Based One-Time Passwords (TOTP)

We also implement 2FA with TOTP to add an extra layer of security to your site. With TOTP, users receive a unique code that is only valid for a short period of time, making it much harder for attackers to gain access to your site.

SSL Certificates: Ensuring Your Site’s Security

We ensure that your website is always up-to-date with SSL certificates, which encrypts the data transmitted between your site and users’ browsers. This not only protects sensitive information but also helps establish trust with your audience.

Audit Logging: Tracking and Analyzing Site Activity

We maintain detailed audit logs to track all site activity, including login attempts, file modifications, and system events. This enables us to quickly identify potential security issues and take corrective action.

Website Security isn’t “Set it and Forget It”

Don’t let security become an afterthought. At Cloud Six, we believe that website security is an ongoing process that requires constant monitoring and maintenance. Our team stays ahead of potential threats by regularly updating our knowledge and implementing the latest security best practices.

Get Started Today

Trust us with your WordPress security needs. We will work closely with you to ensure that your website is protected from potential threats and vulnerabilities. Contact us today to learn more about our WordPress security services and experience the Cloud Six difference for yourself.

Need a site of your own?

Schedule a call with us!

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Need an Online Store?

WordPress / By ekiel

If you are needing an online store for your business, we can help! There are countless choices out there to make but none are as flexible as the WordPress and Woo combination. In the ever-evolving world of e-commerce, selecting the right platform for your online business is crucial.

Let’s talk about Shopify – One of the fundamental differences between WooCommerce and Shopify is their underlying architecture. WooCommerce is an open-source platform, giving you complete control over your online store. With Shopify, you’re working within a closed system, which means your customization options are limited so when it comes to expand your business you may get stuck.

WooCommerce is highly flexible, allowing you to tailor your e-commerce site to your unique vision. Cloud Six can help you create a store that aligns perfectly with your brand identity. This level of customization is a significant advantage for businesses that want to stand out from the competition.

WooCommerce provides better control over your SEO (Search Engine Optimization) efforts. You can optimize product pages, blog posts, and other content to rank higher in search engine results. This level of control is more limited on Shopify, where you’re somewhat reliant on the platform’s built-in features.

As your business grows, WooCommerce easily scales with you. You can expand your online store without the hassle of migration or encountering limitations imposed by the platform. With Shopify, you may encounter constraints as you outgrow your current plan or require more advanced features.

With WooCommerce, you have complete control and ownership of your data. Your business’s data privacy and security are in your hands. With Shopify, you rely on their infrastructure and policies, which may not align perfectly with your preferences.

Work with Cloud Six

Let’s talk about your website and build your vision today.

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20 Years of WordPress

WordPress / By ekiel

It is amazing to me the impact that WordPress has made on the internet – it is estimated that over 40% of the internet uses WordPress as the engine that runs their website. Now WordPress turns 20! I remember using b2 before WordPress was WordPress. Blogging and site management back in those days was a messy world of CGI scripts and rebuilding your site into static pages whether that was using Movable Type or Greymatter. Now with WordPress, you can build nearly anything you can imagine. Here’s to 20 more years!

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